Killer Quotes from Mark Zuckerberg: “A trusted referral is the Holy Grail of advertising”
News from Facebook’s big social advertising press conference is now breaking from New York, and Mark Zuckerberg has some very interesting comments:
“Once every hundred years media changes. The last hundred years have been defined by the mass media. The way to advertise was to get into the mass media and push out your content. That was the last hundred years. In the next hundred years information won’t be just pushed out to people, it will be shared among the millions of connections people have. Advertising will change. You will need to get into these connections.”
“People influence people. Nothing influences people more than are recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”
(read the full story on TechCrunch)
Well Mark, all of us here at Rephoria couldn’t agree more, and look forward to participating in the next great shift in media and advertising.
Technorati Tags: facebook, social advertising, referral marketing, mark zuckerberg, social graph
The message is dead on, but I wonder if Facebook Ads are really the right avenue to meet the need. There need to be better tools for referrals than a news feed.
totally agree - the value of a referral is what i wanted to highlight - fb has a way to go to on this - and hopefully rephoria (my startup) can make its own impact in the social advertising / referral marketing space.
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