July 30, 2007 - Petaluma, Ca

We are pleased to announce that PromoterForce, a pre-launch internet startup company, has been reborn as Rephoria.

re-pho-ri-a (ree-for-eeha)
n. A feeling of intense customer satisfaction, so great it has to be shared with others.

n. A web based application to share great customer experiences, find recommended service providers, create and manage referral programs, and attract new customers.

Best of all, each successful connection is rewarded by a donation to a non-profit organization.

Making The Switch

We decided to make this change preceding our September launch date to better reflect our branding focus on customer satisfaction, and to better align our messaging to our two main users groups:

• Service Providers: personal, small, and medium sized service businesses
• Satisfied Customers: individuals with first hand experienced with a service that recommend it to their friends, family, and colleagues, and earn donation Rewards to suport great non-profits organizations.

New Name - Bright Future

The Rephoria team is hard at work writing beautiful code to create a truly amazing product and is now accepting sign ups to our beta program. If you provide a service of any kind and want to grow your referrals, or if you are a satisfied customer of a great service provider, please sign up for the beta today. We will formally kick off the beta program in September, 2007 and look forward to having you as part of our early user community.

About Rephoria:

Rephoria is an amazingly easy to use application for providers of services of all kinds, for example wedding planning, financial planning, web design, or home remodeling to create and manage custom referral programs and their satisfied customers to refer friends and family members to these stellar services.

Rephoria’s unique Donation Rewards feature rewards successful referrals with a donation to a non-profit organization of the customer’s choice, providing a responsible and socially beneficial method of rewarding satisfied customers for spreading the word about the best services.

Technorati Tags: rephoria, promoterforce, branding, new name, web 2.0, referral marketing, customer satisfaction

1) Probability of Truth
It’s more probable that the advertised benefit will not meet or exceed the actual benefit. While it is at least probable to highly probable that the actual benefit of a referred product or service will meet or exceed expectations.

2) Objectivity
Most likely, a referrer will not benefit personally from recommending something, while an advertiser is personally measured by their ability to sway the buyer’s decision.

3) Credibility
Referrals often come from people you know and trust. Advertisements come from spokespeople, marketers, advertising companies, and other relatively unaccountable sources.

4) Wishful Thinking
Advertisements are designed and engineered to highlight only to positive benefits, while a referral is closer akin to a news story, meant to convey the full story.

5) Purpose
Advertisements are meant to encourage a purchasing decision, a referral is meant to convey satisfaction and provide guidance.

**Important Disclaimer
The image above is a self-edited version of an image that I originally saw on Muhammad Salim’s ProNet Advertising blog, and was originally posted on Ads of the World. All rights and attribution belong to the artist / owner.