Archive for February, 2007

iPod Giveaway Update - Winner Annoucement Coming Soon

Dear Promoters,

As many of you know in November and December of 2006 PromoterForce Inc., conducted a large-scale market research study on consumer’s referral habits, needs, and attitudes.

What we learned is driving our product development process and provided us with key insights in refining the product strategy.

As a reward for your participation in the research project, PromoterForce is giving one lucky participant an brand new Apple iPod Shuffle.

We will be announcing the winner here on March 8th, 2007.

Be sure to check back next week to see if you are the winner.

Many thanks to everyone that participated.

PromoterForce Seeks Superstar Co-Founder for Amazing Growth c

As PF moves ever closer to officially opening our virtual doors for business, we are looking for a few superstars to join the team.

Here is a bit of background:

Founded in 2007 and headquartered in Petaluma, Ca, PromoterForce, Inc. helps small service based companies tap into the incredible power of referral marketing. Through its Referral and Social Marketing Platform - PromoterForce enables companies, customers, contacts, and non-profits to engage in mutually rewarding commerce.

PF is a pre-funding startup, offering generous equity + deferred packages.

Some of the key skills / experience we are looking for are:

* Market Research and Analysis

* Customer Development and Product Development

* Consumer Packaged Goods or Consumer Web expereince

Some of the intangible qualities we are looking for are:

* Creative problem solving

* Passion for Small Business, Entrepreneurship, and all things Web

* Unrelenting desire to build something amazing

If you or someone you know fits the bill for this pivotal position please eMail me at: hasan (AT) promoterforce.com

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Roadblocks on the Path to Startup Success

Flickr Credit

An entrepreneur’s vision is a very powerful motivational force. The vibrant images of market success, raving customers, and media interest, push us along as we toil and tweak plans and prototypes. To the visionary, their vision is clear and compelling, and only lacks exposure.

Vision + Exposure = Success

This is the equation that lives in the minds of entrepreneurs; it is simple, proven, and invigorating. If it weren’t so simple, many of us would not pursue our dreams. With the vision emblazoned in our mind’s eye, we set forth on the entrepreneurial path, discovering potential customers, documenting product features, and doing everything we can to get in front of investors, whom we believe only need to be introduced (exposed) to our vision to break out the checkbook.

So we pitch, sometimes with a product, sometimes without, and we send off executive summaries to anyone willing to listen. And then something quite unnerving happens; people hear the pitch, ask a few questions, and send an eMail a few days later highlighting all of the problems and none of the potential.

“Wait, where is the check?”

The first rejection feels like a right of passage. “They just don’t get it,” you say to yourself, as you walk out of the office after being bluntly whacked with their concerns, doubts, and what feels like slightly insulting comments. The next time around your confidence is brimming again, the big rejection is out of the way, and now its time for the ink of their Monte Blancs to grace the signature line of an oversized check. You present a revised pitch, and still get blindsided by a few “now all too familiar” questions and concerns.

Rejection Stings - Quitting is Cancer

In a matter of one week, PF was rejected twice, with the real stinger coming from the Committee of Judges presiding over the U.C Berkeley Business Plan Competition, who passed on PF as a Semi-Finalist contestant for this years event. Ooouch!

When the email announcement popped into my inbox I opened it without any delay or concern; the idea that PF would not be a semi-finalist selection simply did not register. I read through the alphabetical list of company names, and then stopped when a company name that started with “R” appeared (P-Q-R). I looked up and down the list a few more times, and then felt a sting permeating from the screen.

Validation from disinterested groups is the second infusion of motivation for an entrepreneur. It is important that people you talk to express a little note of excitement about the vision. When early rejection occurs, the vision is called into question for the first time. Sure, you know there are major barriers, and are under no illusion that success is guaranteed, but when the very force that has prompted you to stay up late into the night, and has taken over all your daydreams and free time, is not readily accepted, you start to worry.

Constant fear and treading along the brink of failure have been noted as marquee events along the path of entrepreneurial success, but quitting is the dead-end road that will haunt you years later. The road to success is not linear, and the journey to reaching a visionary goal is not well marked, paved, or without its many potholes and booby traps. Today feels better then yesterday, and the PF caravan marches on!

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PromoterForce Featured in iRise Press Release


PromoterForce was pleased to be included in a Press Release by iRise Inc., the leading provider of application definition software.

We first connected with Tom Humbarger at iRise through the U.C Berkeley Business Plan Competition.

After learning about this powerful application, we signed up for the free 90 trial available to startups, and used iRise to create a detailed outline of the main components of the PF Referral Platform application.

Learn more about iRise and this innovative offer available to early stage web / technology firms here.

Here is a recent Red Herring article on iRise.

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Why You Should Promote Great Businesses

The Top 5 Reasons You Should Promote Businesses that Go the Extra Mile, and Deliver Amazing Customer Experiences
Flickr Photo Credit North Sullivan.
1) What Goes Around Comes Around: Referring business to others is a great way to build a high quality / high value network supports for your business or cause. When others see you as a source of high quality leads they are infinitely more likely to support your endeavors. By taking the initiative to refer you are setting the table for good karma.

2) Community Matters: I heard this statement in a speech by Ryan Allis, Founder/CEO at Intellicontact, and it really struck a cord. With so many facets of the economy shifting to lower cost regions, it is important for people to consciously support local businesses. This is not only the retailers on Main Street, USA, but the many millions of professionals that provide services locally.

3) May the Best Service Win: At the end of the day, value and quality of service are what makes businesses great and inspire customers to become promoters. Businesses that go the extra mile are a positive force in a local economy and should profit from their efforts.

4) Your Opinion / Advice is Extremely Helpful to Others: When you know the best Hairdresser, Accountant, Web Consultant, or Wedding Photographer and someone needs that service, by connecting the need with the best suited service provider you are playing a valuable role in solving their problem.

5) Raise the Bar: Competition and continuous improvement across an industry equates to better service and better value for everyone. Mediocrity on the other hand stifles innovation and complacency prevails. Customers can push industries and local economies to improve by seeking out and supporting the best companies. There is no clearer message the market can send to the laggards then supporting the market leaders.

Add to the list by posting a comment.

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